This video provides a comprehensive look at the most important digital marketing trends heading into 2024. Based on new research by Smart Insights, it highlights where businesses should focus their marketing efforts in the coming year.
One major theme is the explosion of AI tools in marketing. The presenter notes how generative AI is being widely adopted for content and strategy, but also cautions about relying too heavily on it. Another big trend is the shift in data privacy – with third-party cookies phasing out, marketers need new solutions for tracking and personalization.
The video also underscores the importance of an integrated, multi-channel approach. As a visualization of the customer lifecycle shows, there are great opportunities in harnessing different digital channels together. Marketers are urged to engage customers across social, search, email, and more with an 'always-on' mindset for maximum impact.
Overall, this trend briefing prepares marketers for 2024 by combining data and expert insights. Viewers come away with actionable ideas on how to leverage technology and adapt strategies — from AI to analytics — to stay competitive in the fast-evolving digital landscape.