In this episode, host Meryl Kennedy chats with Ricardo De La Blanca, a branding guru and CEO of RDLB Agency. Ricardo is described as a mastermind of branding and design, and here he shares how he helped turn the Kennedy family’s rice business into a nationally recognized brand. In fact, his team took the family story of 4Sisters Rice and translated it into a beautiful brand now sold in over 3,000 stores.
Throughout the interview, Ricardo emphasizes the power of storytelling in branding. He explains that a brand isn’t just a logo – it’s the narrative and values behind a product that connect with consumers on an emotional level. By staying true to who you are and what your company stands for, you create a credible brand that people trust.
Listeners also get insight into the creative process behind building a brand identity. Ricardo talks about distilling a company’s unique story and mission, then expressing that consistently across everything from packaging to marketing. His experience shows that when branding is done right, it can transform a commodity into a meaningful product that resonates with customers.
This conversation is full of real-world inspiration for entrepreneurs and designers alike. It illustrates how strategic branding can elevate a business – in this case, turning family-grown rice into a household name through authentic storytelling and design.