Brand strategy is an increasingly valuable service for designers to offer. In this video, brand expert Chris Do walks through how a graphic designer can transition into providing brand strategy for clients. It’s a deep dive into the mindset shift from focusing solely on visuals to thinking about a company’s core message and positioning.
The discussion covers what brand strategy actually means and how to conduct it. Chris breaks down his process for running brand strategy sessions – from asking the right questions to articulating a brand’s values and voice. He also shares tips on how to present and sell strategic ideas to clients, not just deliver logos or visuals.
One key insight is that brand strategy requires different listening and analytical skills compared to traditional design work. Designers must learn to research the market, understand the client’s business goals, and craft a story that resonates with the target audience. The video emphasizes that by adding strategy to their toolkit, designers can provide more value and set themselves apart.
Overall, this introduction demystifies brand strategy for creatives. It encourages designers to 'think beyond the pixel' and use their creativity to solve business problems. By embracing strategy, designers can elevate their role – guiding brands on a strategic level in addition to delivering beautiful designs.